YOU ME WHO!

Japan telecoms corporation, KDDI, asked Tomato to create an interactive installation for their public gallery space in central Tokyo. The idea explores personal identity within the wider group.

Visitors were invited to be photographed with an image capture system that processes portraits as individual pixels. The portrait pixels are projected onto a honeycomb screen made from light refracting tubes. Each contributor chose a colour from the 256 options that correspond to the video input signal.
Whenever your allocated colour is required by the video signal your face appears on the screen as a giant single pixel.
The video itself is a pre recorded montage of girls and boys applying make-up.

Installation by Tomato
Produced by Gas As Interface
Commissioned by KDDI Japan